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E-cigarette vaping in Brazil

Profile
Brazil Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Brazil Background
Profile
Brazil Flag
Cigarettes
Traditional Smokeless
HTP
E-cigarettes
Snus
Pouches
NRT
Data sourced: 2025.   Page updated: 2026-08-19

Brazil has strict regulations on e-cigarettes and vaping, banning their importation, sale, use, and advertising. However, it is unclear whether e-cigarettes can be imported for personal use. If you have an update, please share it with the GSTHR team.

There were an estimated 3.5 million current vapers in Brazil in 2023, representing an adult current vaping prevalence of 2.1%. The adult current vaping prevalence was 1.4% among females and 2.9% among males. 7.4% of respondents reported that they had ever tried vaping, in a survey conducted in 2022.

Prevalence

Year Value Reference/Comment
2019 981,085 1A
2023 3.5 million 1B
References:
  1. 1. Pesquisa Nacional de Saúde (National Health Survey) 2019 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276 2. Calculation based on population size data of people over 15 years of age (16+). Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view. Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
Year Value Reference/Comment
2019 0.6% 2A
2023 2.1% 2B
References:
  1. Pesquisa Nacional de Saúde (National Health Survey) 2019 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  2. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view
Year Value Reference/Comment
2019 0.9% 2A
2022 4.8% 2B A
2023 1.4% 2C
References:
  1. Pesquisa Nacional de Saúde (National Health Survey) 2019 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  2. Telephone survey, 2022.04.27. https://g1.globo.com/saude/noticia/2022/04/27/1-a-cada-5-jovens-de-18-a-24-anos-usam-cigarros-eletronicos-no-brasil-aponta-pesquisa.ghtml
  3. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view
Comments:
  1. Interviews conducted with 9 thousand people by telephone in all regions of Brazil.
Year Value Reference/Comment
2019 0.6% 2A
2022 10.1% 2B A
2023 2.9% 2C
References:
  1. Pesquisa Nacional de Saúde (National Health Survey) 2019 cited in WHO. (2025). WHO global report on trends in prevalence of tobacco use 2000–2024 and projections 2025–2030 (6th edn). World Health Organization. https://www.who.int/publications/i/item/9789240116276
  2. Telephone survey, 2022.04.27. https://g1.globo.com/saude/noticia/2022/04/27/1-a-cada-5-jovens-de-18-a-24-anos-usam-cigarros-eletronicos-no-brasil-aponta-pesquisa.ghtml
  3. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view
Comments:
  1. Interviews conducted with 9 thousand people by telephone in all regions of Brazil.
Year Value Reference/Comment
2012 9.3% 3A
2022 7.4% 3B A
References:
  1. Cavalcante, T.M., Szklo, A.S., de Abreu Perez, C., Thrasher, J.F., Szklo, M., Ouimet, J., Gravely, S., Fong, G.T., & de Almeida, L.M. (2017). Electronic cigarette awareness, use, and perception of harmfulness in Brazil: findings from a country that has strict regulatory requirements. Available at: http://www.scielo.br/scielo.php?pid=S0102-311X2017001505006&script=sci_arttext&tlng=en
  2. Telephone survey, 2022.04.27. https://g1.globo.com/saude/noticia/2022/04/27/1-a-cada-5-jovens-de-18-a-24-anos-usam-cigarros-eletronicos-no-brasil-aponta-pesquisa.ghtml
Comments:
  1. Interviews conducted with 9 thousand people by telephone in all regions of Brazil.
References:
  1. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view. Source of population data: World Population Prospects 2019 [Internet]. United Nations; 2019. (Department of Economic and Social Affairs, editor. Population Division). Report No.: Rev. 1. Available from: https://population.un.org/wpp/Download/Standard/Population/
  2. Vigitel Brasil 2006-2023: Tabagismo e consumo abusivo de álcool. (2023). Ministério da Saúde. https://www.gov.br/saude/pt-br/centrais-de-conteudo/publicacoes/svsa/vigitel/vigitel-brasil-2006-2023-tabagismo-e-consumo-abusivo-de-alcool/view
  3. Telephone survey, 2022.04.27. https://g1.globo.com/saude/noticia/2022/04/27/1-a-cada-5-jovens-de-18-a-24-anos-usam-cigarros-eletronicos-no-brasil-aponta-pesquisa.ghtml
Comments:
  1. Interviews conducted with 9 thousand people by telephone in all regions of Brazil.

Product promotion

References:
  1. The Institute for Global Tobacco Control (IGTC), the Policy Scan Project. (2021, November). Global Tobacco Control. https://www.globaltobaccocontrol.org/en/policy-scan/

Regulation

Year Value Reference/Comment
2009 Banned 1A
2024 Banned 1B
2025 Banned 1B
References:
  1. The Institute for Global Tobacco Control (IGTC), the Policy Scan Project. (2021, November). Global Tobacco Control. https://www.globaltobaccocontrol.org/en/policy-scan/
  2. Tobacco Control Laws. Legislation by Country/Jurisdiction Brazil. Available at: https://www.tobaccocontrollaws.org/legislation/brazil/e-cigarettes/main-policies. Accessed: 23 July 2026.
Yes
2
2009
References:
  1. Tobacco Control Laws. Legislation by Country/Jurisdiction Brazil. Available at: https://www.tobaccocontrollaws.org/legislation/brazil/e-cigarettes/main-policies. Accessed: 23 July 2026.
  2. The Institute for Global Tobacco Control (IGTC), the Policy Scan Project. (2021, November). Global Tobacco Control. https://www.globaltobaccocontrol.org/en/policy-scan/

Availability

References:
  1. Global Tobacco Control. Country Laws Regulating E-Cigarettes. Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/countries?country=41. Accessed: 24 July 2026.
  2. Tobacco Control Laws. Legislation by Country/Jurisdiction Brazil. Available at: https://www.tobaccocontrollaws.org/legislation/brazil/e-cigarettes/main-policies. Accessed: 23 July 2026.
  3. The Institute for Global Tobacco Control (IGTC), the Policy Scan Project. (2021, November). Global Tobacco Control. https://www.globaltobaccocontrol.org/en/policy-scan/

Perception of harm

References:
  1. Cavalcante, T.M., Szklo, A.S., de Abreu Perez, C., Thrasher, J.F., Szklo, M., Ouimet, J., Gravely, S., Fong, G.T., & de Almeida, L.M. (2017). Electronic cigarette awareness, use, and perception of harmfulness in Brazil: findings from a country that has strict regulatory requirements. Available at: http://www.scielo.br/scielo.php?pid=S0102-311X2017001505006&script=sci_arttext&tlng=en
Comments:
  1. Survey data from 2012, adults.
The GSTHR database is updated regularly by our team. However, please be aware that the information we provide does not constitute legal advice. We cannot guarantee that the information is up to date or accurate, as the regulatory status of different product categories can change at short notice and with little publicity. If you wish to check the legal status of use or possession of any safer nicotine product in a specific country or region, you should verify the information independently. If you have reason to think that the information supplied on the GSTHR is inaccurate, please contact us with details and any references and we will rectify any errors.